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Ratings Analysis: Audience Measurement and Analytics (Routledge Communication)


Huge Savings Item! Save 18% on the Ratings Analysis: Audience Measurement and Analytics (Routledge Communication) by Routledge at Active Social Books. MPN: 28 black & white tables. Hurry! Limited time offer. Offer valid only while supplies last. This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both


Product Description

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research  in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information.

This updated edition covers:

  • International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China.
  • Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu)
  • Illustrates applications of audience research in advertising, programming, financial analysis, and social policy;
  • Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and
  • Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data.

Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.

Additional Information

Manufacturer:Routledge
Part Number:28 black & white tables
Publisher:Routledge
Studio:Routledge
MPN:28 black & white tables
EAN:9780415526517
Item Weight:1.34 pounds
Item Size:1 x 9 x 9 inches
Package Weight:1.32 pounds
Package Size:6.06 x 1.02 x 1.02 inches

Ratings Analysis: Audience Measurement and Analytics (Routledge Communication) by Routledge

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Ratings Analysis: Audience Measurement and Analytics (Routledge Communication)

Brand: Routledge
4.1 out of 5 stars with 21 reviews
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
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