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Dynamics of Mass Communication: Media in Transition


On Sale Now! Save 2% on the Dynamics of Mass Communication: Media in Transition by Brand: McGraw-Hill Humanities/Social Sciences/Languages at Active Social Books. MPN: black & white illustrations, colour illu. Hurry! Limited time offer. Offer valid only while supplies last. Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective


Product Description

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.

Additional Information

Manufacturer:McGraw-Hill Education
Brand:Brand: McGraw-Hill Humanities/Social Sciences/Languages
Part Number:black & white illustrations, colour illu
Publisher:McGraw-Hill Education
Studio:McGraw-Hill Education
MPN:black & white illustrations, colour illu
EAN:9780073526195
Item Weight:2.2 pounds
Item Size:0.7 x 10.8 x 10.8 inches
Package Weight:2.15 pounds
Package Size:8.2 x 0.7 x 0.7 inches

Dynamics of Mass Communication: Media in Transition by Brand: McGraw-Hill Humanities/Social Sciences/Languages

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Dynamics of Mass Communication: Media in Transition

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